He's both a player and a builder. Massimo Luciani scored 8 goals and 6 assists in 4 games at the world championships. He's also the driving force behind MY GOAL Performance Hockey, developing the next generation of elite Deaf hockey talent.
Massimo Luciani plays at two levels simultaneously. On the ice, he's a prolific Team Canada forward who dominated the 2025 World Deaf Ice Hockey Championships with 8 goals and 6 assists in 4 games. Off the ice, he co-founded and runs MY GOAL Performance Hockey, an elite player development program building the technical skills and mental tools required to compete at the highest levels of the game.
That dual commitment to his own pursuit of gold at the 2027 Winter Deaflympics and to developing other players who will follow in his footsteps defines Massimo's approach to hockey. Excellence, for him, isn't just about personal achievement. It's about raising the standard across the entire sport.
A Statement Performance on the World Stage
The 2025 World Championships announced Massimo as one of Canada's most dangerous forwards. Against top-tier international competition, he didn't just produce. He dominated. Fourteen points in four games translates to a scoring rate that would command attention in any league at any level.
What makes that performance significant is the context. International Deaf hockey is played at a high tactical level and physical intensity. Opponents know who you are. They key on you defensively. Yet Massimo found the back of the net consistently, which speaks to his range, awareness, and finishing ability under pressure.
The assists matter too. Six helpers tell you that Massimo isn't just a finisher. He's a playmaker. He reads the ice, makes the right pass, and creates space for others. That makes him a complete forward, not just a one-dimensional scorer.
Building Through MY GOAL Performance Hockey
Massimo's commitment to player development runs deep. MY GOAL Performance Hockey is built on a philosophy that elite players must also be educators, showing younger players what excellence looks like and giving them the tools to reach it themselves.
MY GOAL serves players across all levels: youth learning foundational skills, developing athletes refining technique and systems, and elite competitors sharpening edges for national and international play. Massimo designs training with game-realistic intensity. Every session has a purpose. Every rep builds a habit that translates to competition.
For Deaf hockey players specifically, MY GOAL adapts coaching without compromising standards. Visual communication, positioning, tactical signaling: all account for the unique communication needs of Deaf athletes while maintaining the full tactical complexity of the game.
Players who work with Massimo don't just improve technically. They develop the mental resilience, competitive focus, and understanding of the game that separate good players from great ones.
Balancing Player and Builder
Few athletes at the elite level also dedicate themselves to developing others. Massimo does both, competing for gold on the international stage while running a program that raises the standard across Deaf hockey.
This dual commitment creates a virtuous cycle. The players Massimo trains see what elite performance looks like because they train alongside someone who is producing at the world championship level. They understand the work required, the mentality demanded, and the trajectory possible.
For Massimo, running MY GOAL isn't a distraction from his playing career. It's an extension of it. Every player he develops, every young competitor he mentors, raises the overall quality of Deaf hockey in Canada. That makes the entire program stronger.
Summer Camp and the Road to Austria
With Team Canada's national selection camp coming to Western University in August 2026, Massimo will be at the forefront, preparing for Austria while bringing championship experience and mentorship to younger players building their paths to the 2027 Winter Deaflympics.
The 2027 Winter Deaflympics in Innsbruck-Seefeld-Tirol are his target. Massimo is ready to build on his world championship performance and compete for gold. The mental edge he brings, the leadership, and the proven finishing ability are assets Team Canada will rely on.
Learn More, Push Further
If you're serious about improving your game, whether you're developing youth talent, a competitive player aiming for the next level, or a Deaf hockey athlete pursuing national colors, MY GOAL Performance Hockey offers the structure, expertise, and intensity to move you forward.
Visit mygoalhockey.com to learn about training options, session schedules, and how to connect with Massimo's program.
“Hockey is my life, both as a player and as someone committed to developing the next generation. Excellence is a standard we all chase together.”